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    postheadericon 5 things home loan professionals have to know about Quicken Loans Rocket organizations IPO

    5 things home loan professionals have to know about Quicken Loans Rocket organizations IPO

    This week a Quicken Loans SEC filing confirmed the organization will IPO with Rocket branding, when I predicted in HousingWire month that is last. Below, we explain why this is really important, what this means for customers and things that are key mortgage pros have to know about that milestone occasion within our industry.

    1. Rocket Brand Power Is Genuine For Customers

    The Quicken Loans/Rocket Mortgage device had 20.2 million interactions with prospective customers in 2019, which will be 80% significantly more than it had in 2014. You’ll recall Rocket Mortgage was released since the company’s digital mortgage brand name in October 2015, and that’s when it started an aggressive brand name push. From 2015 to 2016 alone, that brand name push increased prospective customer interactions from 11.7 million to 16 million.

    Getting together with this numerous leads resulted in becoming America’s top shopping mortgage lender couple of years ago – while the business held that slot – funding $145 billion in originations in 2019 and $51.7 billion Q1 2020. Devamini Oku »

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