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    postheadericon ‘B2B doesn’t have to end up being monotonous’ – Behind the strategy with Tudder ‘Tinder for Cows’ by Octopus

    ‘B2B doesn’t have to end up being monotonous’ – Behind the strategy with Tudder ‘Tinder for Cows’ by Octopus

    December 01, 2019 by PRWeek British associate

    PRWeek will take a detailed glance behind the scenes at an excellent venture. Recently we all chat to Jon Lonsdale, President at Octopus Group, that talks about Tudder ‘Tinder for Cows’ – champion of three PRWeek UNITED KINGDOM honors in 2019.

    The thing that was the campaign in summary?

    The clients, Hectare Agritech, were going to increase the visibility of the SellMyLivestock forex program. Most people could’ve experimented with a secure campaign targeting key consumers. Alternatively, we all made a decision to staying a little brave and a bit funny. That brought you to improve a dating software, but also for cattle. We all labeled as it Tudder.

    Our personal mass media campaign established on Valentine’s morning and became popular, generating a tonne of site traffic and brand-new customers to SellMyLivestock, while checking newer international industries.

    How do the idea develop?

    In terms of pairing livestock, there’s a whole lot of reports open to growers. The SellMyLivestock program collects and employs this reports which will make aware suits – extremely in that way, it’s further educated than many online dating applications.

    This dangerous kernel created the basis of an excellent move. Devamini Oku »

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