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postheadericon Just how Robyn Exton grew popular lesbian dating application Her

Just how Robyn Exton grew popular lesbian dating application Her

Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, deficiencies in money for marketing intended she’d visit nightclubs equipped with containers of spirits.

“In the days that are early’d visit nightclubs having a container of sambuca in a single hand, and tequila into the other, and encourage girls to download the application in substitution for a go,” claims the 29-year-old.

Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing away from portable toilets handing out wc paper with leaflets promoting the software.

This is back 2013, and Ms Exton’s cheap, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then traction that is further gaining to good person to person.

Created in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, and also to be into the dense associated with the burgeoning myspace and facebook scene, the Her application now has one or more million feminine users all over the world.

‘Crazy’

Her was created from Ms Exton’s frustration with current lesbian websites that are dating apps, which she did not think had been good enough. Devamini Oku »

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